I was recently sat in a bar with a glass of wine and my new portable laptop (best investment of the year so far) when I had a flashback to all those Jordans’ Frusli snack/cereal bars I bought before London. Remember those?
So I decided, quite randomly, to send a letter to the lovely people at Jordans to make them aware. Of course this is me so naturally it wasn’t a standard letter. I took a sip on my rapidly depleting glass of red and wrote the following:
Dear Sir or Madam,
RE: Why can’t men be more like Jordans Frusli bars?
My name is Alice and I’m a finance professional and freelance blogger/kooky lady living in the centre of London. Now I’m pretty sure you’ve taken one look at the RE there and thought “hmm, this complaint may involve the assistance of a therapist, or a year seven biology guide”. But before you fear on that front, don’t worry, I know men can’t actually be like your Frusli bars. Everyone knows men are made out of used socks, cheese puffs and that weird smell no one can ever quite place. I think it’s a mutation of Lynx. Anyway, I’m not stupid but hear me out on this.
I relocated to London in May last year, a pretty stressful process as moves go. I was leaving Swindon with not a clue in the world what to do. I assumed that everything in London was expensive and topped with some kind of skinny foam, so I thought it wise to stock pile on what I knew to be good, wholesome and something I could pretend was 3 of my five a day. In my keen to stockpile for an event that you may have thought was a new Cold War I may have bought enough boxes to reach my hip… [picture insert]
You can imagine the fun I had transporting those from Paddington to E1. With everything else my bags weighed a ruddy tonne. However, unlike the many, many men who walked on by, the energy I got from a blueberry Frusli bar helped give the me energy to lug those bags on/off tube lines and up a flighty number of stairs. The power of the Frusli!
Once in the flat I managed to locate a drawer to put my various bars in to which I was quite satisfied. The drawer has since become a mini shrine to the many snack bars I have and, unlike men, I find the content of the drawer provide much enlightenment. Do I eat chocolate? Do I go out food shopping? When I open my Frusli drawer it always shows me the way. And I tell you what, they never ask me to make them a sandwich as a solution to my query.
Frusli bars offer variety, they have a fruity content and are even eco-friendly without rubbing it in your face (I see what you did with the packaging). They don’t take up space, they can accompany any meal or make time for you any point of the day and my parents love them. In fact, in many ways they’re the perfect partner. Wait a moment, maybe they’re too good…
Ok scratch the above, this is now a complaint letter. Congratulations on making something awesome that keeps me going and kept me strong when I didn’t know where to buy eggs in this crazy city. But you’ve made something too good so now I’m unable to find a living male who is as adaptable as an apple and cranberry cereal bar. Disgusted.
I look forward to hearing how you’re going to resolve this matter ASAP.
I wrote that and sent it without re-reading it (until now, golly gosh that Merlot). I genuinely thought I’d never get a response. Another crazy lady from London. Well I was very firmly proved wrong when today I received a large parcel from the customer service team at Jordans. Inside the cardboard box was a letter.
Well what can I say? Other than, yes! Our Frusli bars are pretty awesome and they do offer the standard when it comes to offering variety and honest goodness. I am certain however, that there is a guy out there with equal qualities who can make time for you at any point and, most importantly, help you find eggs in the crazy city. In the meantime, here are some more Frusili bars along with some of our breakfast cereals – who knows, maybe once you’ve found Mr Right you’ll be able to enjoy our Granola together for breakfast.
All the very best,
Emma Morris, Customer Experience Advisor
And under the letter was this!
How awesome is that! Completely unexpected as well. The luxury of Jordans cereal! I’m used to handling own brand Wheat Biscuits so this really is a massive step up. And given when I had to reschedule the missed delivery Mumma Bennett was convinced that I’d be getting her quilt cover this is very much a surprise to everyone. Mumma B said I must have written a very good letter to get such a response from the company…well, now you’ve seen it I’ll leave that final call with you.
(Ps – Jordans/Emma, I’m still hunting for the best reasonably priced eggs in London and a man, in that order.)