The Season Alcoholism Became Trendy: The High Street at Christmas 2018

Hey, guess what? It’s only blinking Christmas.

(Wait, you’re telling me this wasn’t top of your playlist?)

As we enter into the final furlough of Christmas shopping it felt only right I put fingers to keyboard and compose a seasonal post of what the UK consumer markets are trying to flog this year. And boy, has the High Street really invested a lot this year into our well-being.

Kicking off with that point, designers and retail buyers across the land have made a sterling effort to make us more aware of our health this season. It’s good to see decision makers moving away from chocolate and fast food related puns and products. That’s because this year there’s a new fad in town; alcoholism.

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(You get the idea.)

Course, if gin isn’t your bag there are still a scattering of animal puns to be found in shops, however they haven’t charted so well so have found themselves relegated to the tea towel isles of TK Maxx.

And if tea towels or traditional animal puns aren’t your bag then there’s always toilet paper that features a rabid rabbit that looks like an extra from Watership Down.

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(All I’m saying is that it’s a couple of Bright Eyes plays from…)

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And that’s available all year round folks! (The loo roll, not Woundwart.)

Marketers struggling for new and original way to market often take a step back and return to the basic principles. Red is good, bells are better or if either aren’t possible from a branding perspective just stick a hat on it.

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“Yep Jimmy, that’ll do the trick”

Even better though, you could always put a hat to something that’s already a symbol of Christmas. Because if you stuff up the colouring of a traditionally seasonal bird in the factory, chances are a comical hat (that said bird would never wear), well that will entirely baffle and charm consumers into a needless purchase.

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I’ll take ten.

Now although a number of High Street stores have been making an active effort to advert public attention from certain political disruption (chiefly a UK event beginning with “Brex” and ending with “It”), unfortunately some shops just couldn’t overlook it. I found one bargain outlet stocking what I can only assume to be the retailer’s prediction of what a Post-Brexit banana will look like.

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I think it’s supplier’s decision to put it in a “Jokes and Gags” box that really does it for me. Brexit will impact you too China!

Speaking of China, I don’t find this assumption that British people only wear one sock funny either.

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What are we paying our taxes for if not to have Foreign Ministers dispel these ridiculous rumours?

You know what, come to think of it I think Europe and the wider world want done with us. I mean, even Denmark (Denmark!) are flooding our stores with what look like neck crackers.

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This is a very different take the the traditional Nutcracker tale I remember as a kid

 

Ok, ok, enough political stuff. Lets get back to the high quality gift giving, such as these fish slippers.

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You know you’re onto a winner when I don’t have to add any dry wit

 

Or an overpriced toothbrush?

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Getting that unique taste twice a day? That’s the flavour of bulls**t

Course, many people struggle to buy presents who those who may have been somewhat challenging throughout the year. When it comes to particularly ‘difficult’ presentees then I’d always recommend purchasing something that seeks to improve relations between the two parties. Something to subtly tell the recipient to lighten up or shut up.

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Just be prepared for backlash from the recipient and their crew.

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Why do I feel like I’ve had a dream like this?

You know what, this year I think I’m going to revert back to the basics. It’ll be chocolate gift giving all the way with me. At least with festive chocolates everyone knows where they stand.

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Is that Father Christmas or a slightly squidgy Christmas pudding?

I’m going to stay in, have a glass of wine and watch a festive classic on TV.

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For Christ’s sake!

Merry Christmas Everyone! With love from Jesus.

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