Why aren’t more people complaining about this Tesco advert?!

If there is one thing I cannot stand it’s museum mannequins. You need only look at my experiences at The Eden Project in Cornwall and Crumlin Road Gaol in Belfast to get a flavour of how it plays out on a day-to-day basis.

Not well.

My reasoning is thus:

  • a) Poorly executed waxworks bear no resemblance to what a human actually looks like.
  • b) They don’t need dumping in random locations. For example, it is natural to assume a historic prison would have housed people. The inclusion of mannequins with black eyes and broken jaws? Not needed!

That in mind, I would strongly argue that Tesco’s newest advertising release successfully hits both points 1 and 2. In other words, it’s downright disturbing.

I’m telling you now, if this had been aired when I was four years old I would have been crying all night.

And, for the first time, it seems I am not alone in my “ahh! Get it off my screen!”

Not only does my boyfriend also agree it’s weird (which, given he’s dating me, shows how high the bar is set) but also, according to this article by Decision Marketing, the Advertising Standards Authority (ASA) has already received 58 complaints over this advert.

So what the heck, Tesco?!

Here’s hoping this advert is swiftly dropped. My sleep pattern depends on it.


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