Book Review: “Law Of Attraction & Effection: The Secret Ingredient to Wealth Creation”

Reviewing Vinod Reghunathan’s self-help guide.

Rating: 3 stars

Headline: Economics and spirituality collide in this guide to wealth

Review:

Vinod Reghunathan’s self-help guide, LAW OF ATTRACTION & EFFECTION: The Secret Ingredient to Wealth Creation is a book of two halves. In the first half, Reghunathan covers the basic principles of business growth, including leveraging scale and impact. He refers to this as the Law of Effection. The writing here is economically-minded; it makes strong statements, backed-up with real world case studies of large industries who have leveraged some of the principles to great effect. The second half is more spiritual, focusing on The Law of Attraction. The Law of Attraction is a broad philosophic principle founded on the manta that positive thoughts breeds positive actions. Guidance in this part of the book include how to ask the universe for guidance and the art of practising gratitude to others. Case studies focus on individual personalities from popular culture.

Before going much further I am going to tackle the elephant in the room. The word “effection” is not in the English dictionary. When I entered “Law of Effection” into a generic search engine the results were limited to say the least; after three webpages from non-reputable sources I’m directed to the Law of Effect, a concept that bears no relation to Economics. Without supporting clarification, Reghunathan’s choice of title seems clumsy and would put off a lot of perspective readers.

Perhaps unsurprisingly for a book covering the disciplines of Economics and Philosophy, the two halves of LAW OF ATTRACTION & EFFECTION are very contrasting. While the first section offers practical advise on maximising potential, profit and growth, the second half advises the reader on positivity and gratitude. According to Reghunathan, it is only through application of both elements that the reader can obtain financial success, however the fundamental differences between the two halves of the book mean the pairing does not quite marry up.

Each half of Reghunathan’s self-help guide is well-written and the content engaging, but combined the book suffers from being overly broad in outlook. The two-for-the-price-of-one approach did not work for me; I would have rather read two books.

AEB Reviews

Links

Reedsy Discovery Review: AEB Reviews – Law of Attraction & Effection

Purchase Link: Law Of Attraction & Effection: The Secret Ingredient to Wealth Creation

Author Website: https://vinodr.com/

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Book Review: “Think in Color” by Sofia Santiago

Rating: 4 stars

Headline: Three simple mantras to change mindset and create lifelong opportunities? Sign me up!

Review:

Think in Color by Sophia Santiago is a self-betterment guide which puts forth a proposition for a new way of thinking, branded “ColorThinking”.

This approach is broken down into three mantras, also referred to as mental cones:

  1. Think “and” before “or”
  2. Think “how” before “no”
  3. Think “can be” before “is”

In all three scenarios theory and approach is backed-up by some interesting real-life and fictious scenarios, coupled with a step-by-step walkthrough of how things could have been better handled. A fourth section focuses on how to break away from external negative influences which may be impacting on your ability to implement a new way of thinking, and finally there is an advisory on the dangers of overuse; applying ColorThink to every scenario.

Santiago’s style of writing may not suit every reader, author jovialness bubbles to the service with the use of phrases including “just kidding!” and “a nice twist, ha?” In a self-help guide I prefer the tone of author voice to be informed and neutral; in places the over-informality of the writing distracts from the otherwise invaluable information and action items which the book is trying to impart.

As someone who works in Project Management, I really like what Think in Color is trying to do. Whether Santiago was aware when devising the concept of ColorThinking or not, the three mental cones have striking resemblance to Agile methodology, with its four simplistic principles for transforming and embedding efficient delivery. While the subject matter differs, the theory of ColorThink is similar in that respect and, at just over eighty pages in length, it is as equally digestible as another ground-breaking manifesto adopted by millions worldwide.

Think in Color convinces readers to reconsider the traditional black and white principles of thinking, offering a fresh perspective in a way that does not seem that different at all. I like it.

AEB Reviews

Links

Reedsy Discovery Review: AEB Reviews – “Think in Color”

Purchase Link: “Think in Color” (Amazon)

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Book Review: “NOW IS NEW: Stop Struggling. Start Living.”

Book review on Katherine Chidiac’s self-help guide for young people, NOW IS NEW: Stop Struggling. Start Living.

Rating: 3 Stars

Headline: Self-help that doesn’t preach: A nifty guide for adolescent audiences seeking an introduction to the genre

Review:

NOW IS NEW Stop Struggling. Start Living. is a self-help guide that provides a reset point; asking its intended audience to take the time out to place themselves on pause, reflect on problem areas and gradually move to a place where they can change their attitudes and ultimately overcome them. The book is aimed towards the young person market, an age demographic that can be challenging to tackle.

Chidiac’s publication is filled with metaphors and anecdotes, which is incredibly useful when translating some of the more challenging concepts into easy-to-understand situations and scenarios. It was great to see the author making efforts to remove the stigma of there being a right or wrong way to process emotions, and the addition of simple line drawings help with making the content informal and visual so as to keep it engaging throughout.

The book is easily digestible and as you move through the chapters you feel a sense of progress acclimating in the final chapter “creating our next steps” where the author neatly summarises the content, reminding the reader that the pace of self-improvement is gradual and anything but quick. “The first step is not to become a YouTube star,” Chidiac says, “…[but] opening the app. Then, maybe we could create an account.”

This publication could have been improved in its placement of reflection exercises. Often the reader is recommended to undertake a mini-exercise in the middle of a chapter, such as completing part-started sentences or pausing to reflect or mediate. They are contained in the body of the text, often sandwiched between two analogies and an inspirational quote. There was times I became so engaged with the exercise that afterwards I lost my engagement of the content contained in that section. Reflection exercises would have sat better at the end of each chapter or at a clear break-point.

The book would have benefitted from consumer or editorial feedback on tone of voice. While agreeable on the whole, at points copy dipped into the overly familiar and I wasn’t too convinced by the use of curse words for something aimed at young adults, even if they were concealed by use of asterisks. I would also have liked to have seen a clear statement of this book’s intended readership age range in the introduction.

A nifty book that provides young people with a gentle introduction to self-betterment.

AEB Reviews

Links:

Reedsy Discovery Review: Now is New (AEB Reviews)

Purchase Link: Now is New

Author page: https://www.nowisnew.co.uk/

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