Remember how back in 2023 I have a review on the hideous experience Boyfriend Ben and I had while inadvertently trying out the “new recipe” formula of Jus-Rol’s cinnamon swirls? Titled What is going on with Jus-Rol’s cinnamon swirls? Yep, that one.
Well, now it feels like both Jus-Rol and Hello Fresh are out to taunt me. How? By sending me promotional material of a product I badly want to love but categorially detest (on account of the hideous move to separate pasty and filling, whereas before the mix came pre-made, so all the consumer had to do was cut the cylinder of pastry and bake).
Basically, Jus-Rol’s cinnamon swirls are a bad ex that radically changed one day and still wants me to love them. I can’t, I just can’t.
Jus-Rol has also published a how-to guide on YouTube which in my mind says it all in terms of how ‘easy’ the new method is to consumers.
I’m not stating anything as fact, just observing that behind every corporate how-to video is a mountain of calls to customer services to say “wtf?”
By the way, I notice Jus-Rol have also tried to get around the new recipe hate by changing the baby poop paste to sugar that looks like beach sand. A reminder of what the paste looked like when Ben and I tried it out for ourselves:
Call me lazy, but even moving to sugar represents a Jus-Rol’s commitment to drive down production costs at the expense of giving consumers with an inferior product. They need to listen to their markets. Although I am half tempted to compare the two now.
“…Ben!”
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My Housemate's a Mermaid 