Rating: 5 stars
Headline: Next time someone has plans for world domination, I know where to send them
Review:
Having worked in digital transformation for well over half a decade, I have seen first hand the raw passion and drive of many new businesses, from those treating it as a side-gig alongside fulltime employment through to individuals who are looking to expand their operation as a means to ultimately become the next big thing.
The Resilient Scaleup: The CEO’s Guide to Growing a Business Sustainably (hereafter The Resilient Scaleup) by Reginald James is the guide that I wish I could have given to my peers in the past. It is a business management guide that is not only unafraid to not only state some of the cold realities of scaling up, but also embrace them. James’ mantra can be boiled down to simplicities, that every year thousands of small business fail and while you may aspire to be an operation with cult-like following, you’re not Apple. At least not yet.
That is what I particularly like about this guide, its no nonsense approach hits you with the truth followed swiftly by reassurance. Take one such example, where the author details how Apple could be classed as a level five firm for employee respect (where employees practically worship the product), most companies fall somewhere between a more modest level two or three. Having low employee morale is not incurable as long as CEOs work rapidly to address the fault lines and, perhaps crucially, do not see recruitment as a cure. In The Resilient Scaleup, James pitches the argument that expansion is not always the answer.
For start-up leaders determined to scaleup, James also covers off in significant detail the right (and wrong) ways to recruit and maintain incoming talent and essential CEO skills to bring existing employees on that scaleup journey. With helpful illustrative drawings peppered throughout, it is a highly consumable guide that can be returned to throughout the scaleup process.
I was a little surprised that, given the title, the content makes no mention of environmental factors (the word “sustainability” presently being synonymous with the climate debate). Despite this, the content in The Resilient Scaleup more than makes up for this oversight and remains a highly recommendable book to business entrepreneurs. Next time someone gushes over their plans for world domination, I know where to send them.
AEB Reviews
Links:
Reedsy Discovery Review: AEB Reviews – “The Resilient Scaleup” by Reginald James
Purchase Link: “The Resilient Scaleup” by Reginald James (Amazon)
Author Website: https://www.reginaldljames.com/
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My Housemate's a Mermaid 