A Lesson in Modern Culture? High Street Fashion (Spring 2015)

With an upcoming holiday to Cyprus on the horizon, a compulsory holiday clothes shop was in order.

As a woman you would think this would be a straight forward enough task. My usual shopping pattern is enter shop, walk around, exit shop, walk to a shop at the far end of town, walk back to the other end of town, walk past Costa half a dozen times before deciding it’s quiet enough to go in, have coffee and read a my book for about an hour. (Intellectual box is ticked, however sophisticated attractive man coming up to me and saying “Hey there, reading Handmaid’s Tale I see. I personally preferred Atwood’s earlier dystopian work, but it’s better than 1984” box will remain unticked). After this I’ll then exit the coffee shop and then my retail habits begin all over again.

Even I don’t understand my walking pattern. Before Christmas I went to Bath and it got to the stage I was holding casual conversation with the big issue guy every time I walked past him in my wolf hat (which was about six times). I was his ‘wolfie’ and he was my ‘big issue man’.

Anyway, I was going clothes shopping which would normally be simple enough, however this Spring the shops seemed flooded with a lot of WTF (what the fudge) clothing. It’s like the High Street has become the embodiment of the human version of the super-hipster. While some things do look kinda cool if you’re into that thing (or ‘rocking that look’ as the hip kids say), other things are just all types of no.

At this stage I’m going to stop typing so much and post a selection of photos from the wonderfully awful camera on my Nokia Lumia 635 from recent shopping trips…

This long sleeved top in H&M:


…Because daddy/childhood issues is sooo in this season.

This bikini top in New Look that features an insect ladder at the back:



It’s either to ensure insects can climb to safety should they get stuck in the pool, or so they can slide down you as part of their insect pool parties. It’s a two in one.

This sheep skin, long sleeve outfit, perfect for pagan ceremonies:


You’ll by the hippiest hipster in this outfit. Darn you New Look for beating my organisation into stocking this! For an added hippy look, add flowers in your hair and skip down the main High Street. You’ll soon be pulling in the instagram followers and trending across Wiltshire.

Clothing that features puns:


Ok, I’ll admit this is a good pun or something I’d buy just to get this reaction from friends initially:

There were a few of these around town. This one was borderline:


Clearly all the good puns were taken though when H&M designed their Spring 2015 clothes range. They’re currently stocking this…


Little Mer-Kitty? What on Earthhh? On the upside it’s a conversation starter. (“Hey, where did you get that top and where is the nearest petrol canister and matches?”)

Clothing which features food:

For goodness sake High Street, I thought I’d covered this in my recent blog post from when I was in Cardiff (http://wp.me/p5kuli-2I). Having food on your clothing is just weird and it encourages either obesity or cannibalism!






WP_20150321_14_57_07_ProWho decided that this year would be the year of the junk? (The type of food on the clothing is also unhealthy). Surely this clothing breaks EU regulations on food offering? I mean where is the salad skirt or the veggie vest?

This rebellious jewellery range:


The photo speaks for itself.

This cool cat:


Oh sorry, this photo shouldn’t be here. I forgot this post was about awful fashion choices…

This outfit that was designed for management:

WP_20141018_13_50_39_ProYou’ll never need a name tag again! Your team will entirely respect your decision and reasons for buying this outfit.

Finally, this long sleeved crop top that is still trying to ‘find itself’:

WP_20150321_14_54_40_ProI mean is it a crop top or is it a long sleeved top? Is it French or is it English? It is probably best not to ask, the person who chooses to wear this top is probably just as confused.

The only products I did have time for were at Paperchase:


It’s tough cookies! Because they’re cookie cutters with tattoos that traditionally tough people had. Hah!


These photos came from a selection of outfits from a selection of shops. There were plenty more varying degrees of what I’d consider to be crimes against fashion, however shop assistants don’t tend to take too kindly to people who just photo products and don’t try anything on.

Overall, I have wasted a good deal of time recently gaping at hideous clothes when I should be buying my fifth dress that I really don’t need. I mean who is designed and signed these outfits off? Who is buying these clothes? Most importantly though, WHO SAT THERE AND TOLD THE HIGH STREET STORES THAT THIS IS FASHIONABLE??!!

I want to start a petition, tell the world to boycott some of these products, but then I really, really, hope that the world has an ounce of common sense to avoid awful fashion when they see it. I’m certain I’ll do another similar post to this again in the future. A mouse can’t halt a bull and I can’t halt the wrath of the fashion industry. Has anyone ever dared to tell the fashion world that perhaps they might occasionally get it wrong? Just because the emperor says something looks amazing it shouldn’t follow we accept it at face value. That said, since typing this I would love to see photos of super skinny models wearing clothing with cake designs. Two polar opposites, just like a sad clown. Now there’s something I’d like to see. Do that fashion industry and then we can talk.

Right, on the subject of fashion and being cool I’m off to eat dinner in a pair of jogging bottoms, an oversized university hoodie with my hair scrapped back into a pony tail. It doesn’t matter how fabulous I look this evening because I’ve got a box of chocolate fingers and a night in with this man…


Aka Poldark, aka Aiden Turner, aka the only person I’d ever wear a mer-kitty top for.


3 thoughts on “A Lesson in Modern Culture? High Street Fashion (Spring 2015)

  1. Well you definitely spotted a trend in the food clothing, although I don’t think that cupcakes on my pjs are going to make me obese, unless you get fat by osmosis now?


  2. Hi, i have no idea if youll see this, but ive been looking for that mer-kitty shirt everywhere. My name is Mer, and friends call me kitty as a nickname, and so obviously it fits perfectly. If u still have it and its in good condition, would you consider selling it? I can offer $25 US plus shipping and am open to negotiation 🙂 my email is ameriqu.kitten @ g mail.

    Hope to hear from you!


    • Hi Mer,

      Thanks for dropping me a line and glad you liked the post. This one is a classic at 2015 so would be very intrigued to know how you came by it!

      When I get five minutes away from my desk I’ll ping you an email re the t shirt but in the meantime feel free to give a glance over some of the other shopping based blog posts I’ve done (you never know!), or give the Facebook page a cheeky like/subscribe to this blog.

      Enjoy the rest of your day and keep swimming! AEB


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